Lumera FZE · United Arab Emirates

Health brands, alive with science.

A UAE brand house for consumer health. Our first brand, LactaViva, carries L. rhamnosus GG — the same strain as Culturelle®, one of America's best-known probiotics, and the most clinically studied probiotic strain in the world.*

Discover LactaViva → Partner with us ↗
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About Lumera

We take a product from a named strain to a finished pack, and give partners everything they need to bring it to pharmacies and doctors.

01

Brands, finished

Name, pack and visual identity are ready. Visuals and communication are localised for each market.

02

Made in Europe

Produced by established European manufacturers. LactaViva is made in Italy by a specialist probiotic producer.

03

Built for partners

Scientific material for doctors and pharmacists, samples, product documents and a clear plan for each territory.

Our first brand

LactaViva.
One strain.
Two ways to take it.

Microencapsulated Lacticaseibacillus rhamnosus GG (ATCC 53103), in capsules and in sachets, to help maintain the balance of the intestinal microflora.

The benchmark

The strain behind one of America's best-known probiotics.

LactaViva carries Lacticaseibacillus rhamnosus GG, ATCC 53103 — the same strain as Culturelle®, one of the best-known probiotic brands in the USA, and the most clinically studied probiotic strain in the world.*

USA benchmarkCulturelle®
Strain
L. rhamnosus GG
Deposit
ATCC 53103
=
Our brandLactaViva
Strain
L. rhamnosus GG
Deposit
ATCC 53103
Format
Microencapsulated · capsules & sachets
#1

Most clinically studied probiotic strain*Decades of research on L. rhamnosus GG — now in a brand built for your market.

10bn
at least, AFU per capsule
5bn
at least, AFU per sachet
53103
ATCC number of the declared GG strain
2yrs
shelf life, stored below 25 °C
Capsules

One a day.
On an empty stomach.

LactaViva capsules packLactaViva blister
Dose
≥ 10 billion AFU per capsule
Use
1 capsule a day, preferably on an empty stomach
Shell
HPMC, plant-based
Sachets

Stirred into water.
No capsule to swallow.

LactaViva sachets packLactaViva sachet
Dose
≥ 5 billion AFU per sachet
Use
1–2 sachets a day in cold or room-temperature water, preferably on an empty stomach
Pack
10 sachets per box
Explore the product →
From strain to shelf

Four steps. No shortcuts.

Every LactaViva pack carries the same strain identity, declared on the label so pharmacists and doctors can look it up.

01 · Strain

The most studied strain*

Lacticaseibacillus rhamnosus GG, ATCC 53103 — the same strain as Culturelle® in the USA.

02 · Made in Italy

A specialist producer

Produced by a specialist probiotic manufacturer in northern Italy, in microencapsulated form.

AFU
03 · Counted precisely

Active fluorescent units

Viable cells are counted by flow cytometry, a validated variation of ISO 19344:2015 — the method microencapsulated strains require.

04 · Ready for market

Finished brand, local artwork

Pack, visuals and materials are ready; labelling is adapted to each country's rules.

In daily life

Made for routines, not for shelves.

Sachet: stirred into a glass of cold or room-temperature water.
Capsule: one a day, preferably on an empty stomach.
Our route

Made in Italy. Built in the UAE.

ManufacturingItaly
Brand houseRAKEZ, UAE
PartnersGulf & beyond
Partners

Four steps to your first order.

We look for a team that actively promotes a consumer-health brand, with reach into pharmacies and the doctor channel and a route for food supplements in its territory.

01

Introduction call

A short conversation to see whether the product fits your portfolio.

02

Samples & documents

Product samples and the documents your regulatory team needs.

03

Regulatory route

We confirm the route for your market together with you.

04

Launch plan

A territory plan, materials and the first order.

Let's talk

Bring LactaViva to your market.

Write to business development ↗
bd@lumerafze.ae